SOUR’s New Video, Mirror, Sees Your Social Media
Japanese Band SOUR Release a New Video Using Social Media, HTML5, and Kickstarter
When I stumbled across it a year ago, I immediately loved the Japanese band SOUR’s music video “Hibi No Neiro.” The video was created by BBH agency for a minimal budget and went on to win many awards and become a viral success.
The magic of that video was the use of fan-submitted webcam shots and the clever choreography that pulled them together. As often happens with original and ingenious ideas, rips-offs soon appeared. Pepsi produced a commercial for their Pepsi Refresh Project that was surprisingly unrefreshing with its many similarities.
With its interactive and social media ties, I’m surprised I didn’t hear about SOUR’s new video until now. Their latest video, for their single “Mirror,” was released December 9th. The video follows the trail set by Arcade Fire’s HTML5 browser video experiment this past fall. Where Arcade Fire customized the “We Used to Wait” video with Google Streetview images based on the viewer’s location, SOUR brings you into “Mirror” by connecting to your social networks first.
Designed by the New York side of Wieden + Kennedy and funded with $5,000 raised through Kickstarter, “Mirror” is a fun media experience. To start, you can connect your Twitter account, your Facebook account, and your computer’s web camera. The interactive video shows off some of the features of HTML5 (best to view it on Safari or Chrome), and brings in images from your social accounts, from web pages where your name is listed (mine got www.erinjorichey.com and my LinkedIn profile), and from Google maps of your listed location.
Check it out and enjoy the fun.
